41st anniversary of The Times of India, Bengaluru: Generation Z is reshaping Bengaluru’s social fabric

Gen Z is changing Bengaluru’s social scene. This group values independence and sustainability. They prefer renting over owning and support eco-friendly brands. Online platforms are their go-to for shopping. They seek value for money and trust recommendations from family and friends. Retailers are adapting to engage with Gen Z through social media and personalized experiences.