Shares of Studds Accessories surged nearly 17% on Tuesday, marking their sharpest intraday gain since listing, after an Economic Times report highlighted a sharp rise in helmet sales following stricter enforcement of traffic rules by the newly elected BJP government.
The stock climbed to an intraday high of Rs 513.50, its highest level since March 18.
The BJP secured a historic victory in the West Bengal Assembly elections in May, winning 207 of 294 seats and ending the Mamata Banerjee-led TMC's 15-year rule in the state.
State cabinet minister Ashok Kirtania told ET that police have been instructed to prosecute all helmet-rule violators, with an exemption for Sikhs on religious grounds. “This is an outcome of the government's focus on people's safety…We believe in Prime Minister Narendra Modi's vision of ‘sab ka sath, sab ka vikas’ (development for all) and also ‘sab ka suraksha’ (safety),” he said.
As a result, Studds Accessories, which is one of India’s largest helmet manufacturers, posted a record 70% volume sales growth in West Bengal in May. According to Studds sales data, while kids' helmet demand was concentrated only in Kolkata before, it is now emerging from Tier II cities and towns such as Murshidabad, Malda, Medinipur, Krishnanagar, Asansol, Burdwan, Bankura, Siliguri, and Jalpaiguri.
Aditya Verma, general manager (sales and marketing) at Studds Accessories, said much of the demand is coming from first-time buyers in smaller towns and rural areas. These are the areas where people never or rarely wore helmets, and where enforcement has now become more consistent. "The surge in children's helmets suggests compliance is extending beyond individual riders to entire families," he said.
Also read: West Bengal polls throw up landslide victory for helmets as sales zoom to record heights
The strong surge in sales for the company may have boosted investor sentiment, resulting in the sharp surge in the share price today.
Studds Accessories shares had made a muted debut on stock markets in November 2025, listing at over 3% discount to IPO price at Rs 565 apiece. The stock hit a record high of Rs 600 apiece in the same month, briefly crossing its IPO price of Rs 585 before falling back below the level.
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The shares of the helmet maker tumbled around 29% from the record high to hit a low of Rs 427.55 apiece in May this year. The stock has now recovered 20% since then, although it still remains well below its listing price and IPO price.
