Wear it. Post it. Return it: How rental fashion is taking over Indian weddings

When Rama Duwaji chose rented fashion for her husband Zohran Mamdani’s swearing-in as New York Mayor, it was not just a personal style statement — it echoed a global shift that Indian brides and wedding guests are already driving, turning wardrobe rentals from a niche, and once controversial, idea into a booming industry