Social media is abuzz with reports of Singapore-based Temasek closing in on a deal with Haldiram for a 10% stake, with a staggering ₹80,000-crore company valuation. According to some social media posts, Singapore’s state-owned investment firm could soon sign a deal with India’s largest snack company. These reports follow earlier media claims that the Agrawal family, owners of Haldiram, had signed a term sheet with Temasek and aimed to finalize a binding offer within a month. However, both sides haven’t officially confirmed a deal yet. Media reports in January this year also suggested that PepsiCo is in talks with the Haldiram owners, joining others like Alpha Wave Global, Mondelez, Kellogg’s, and Tata Consumer Products that showed interest for a stake in the company. According to a then-TOI report, PepsiCo planned to acquire a 10-15% stake in Haldiram, although the discussions were in the early stages. Haldiram's revenue hits ₹12,800 crore in FY24 Haldiram’s revenue reached ₹12,800 crore in FY24. The company sells 500 types of namkeen, sweets, and ready-to-eat and pre-mixed food items. The company’s valuation is estimated to be between ₹85,000-₹90,000 crore. Haldiram holds 13% share in the snack market According to Euromonitor International, Haldiram, founded in 1937, holds 13% share, or $6.2 billion, in India’s snack market. Its snacks are also sold in foreign markets like Singapore and the US. The company also has about 150 restaurants. PepsiCo holds 24% share in Western snack market PepsiCo is the leader in western snacks like chips and nachos with a 24% market share. However, it has a limited presence in Indian snack market for namkeen, bhujia, chana chur, etc. PepsiCo aims to strengthen its position in this segment through collaboration with Haldiram. PepsiCo acquisition of Uncle Chips in 2000 PepsiCo acquired Uncle Chips from Amrit Agro Ltd in 2000, when its snacks division was operated as Frito Lay. Uncle Chips now serves primarily as a value brand in tier 2 and 3 markets. The company launched Doritos Nachos in the western snacks category in 2016-17.Original Article