Gold prices fell on Friday, February 21, 2025. According to the India Bullion and Jewelers Association (IBJA), the price of 10 grams of 24 carat gold declined by ₹ 541 to ₹85,979. Earlier, the precious metal had made an all-time high of ₹86,733 on Wednesday. Silver too shines less on Friday Silver prices too fell on Friday. The price of one kilogram of the white metal has also fallen by ₹945 per unit as it reached ₹96,844 per kg. Silver had made its all-time high on October 23, 2024, when it had climbed to ₹99,151 per kg. Precious metal prices in 4 metro cities and Bhopal 3 things to keep in mind while buying gold: 1. Buy only certified gold Always buy certified gold with Bureau of Indian Standards (BIS) hallmark. Gold has a 6-digit hallmark code. This is called the Hallmark Unique Identification Number or HUID. This number is alphanumeric, like this – AZ4524. Through hallmarking, it is possible to determine the carats of the gold piece. 2. Cross-check the price Cross-check the correct weight of the precious metal and its price on the day of purchase from various sources (such as the India Bullion and Jewelers Association website). Its price varies according to 24 carats, 22 carats, and 18 carats. But, jewelry is not manufactured in 22 carat because of softness issues. 3. Do not make cash payments at shop, ask for bill While buying gold, it is better to make payments through UPI (like BHIM app) and digital banking instead of cash payments. If you wish, you can also make payments through debit or credit cards. After this, do not forget to take the bill. If you have ordered online, make sure that you properly check the packaging. Kedia Advisory sees 6% more upside in yellow metal Kedia Advisory, director, Ajay Kedia has said that interest rate cut cycle, increased geopolitical tensions and investment in Gold ETFs could further increase brightness of the yellow metal. He sees gold prices rise to ₹90,000 per 10 gm this year.