Investing legend Michael Price believes investors should adopt a curious and analytical mindset when approaching investments, considering not only the current value of a company but also how much it could potentially be worth if acquired by other investors.As per Price, evaluating a company's stock can also involve assessing its intrinsic value through traditional metrics like price-to-book ratio and price-to-cash flow ratio.He also offers a few tips to survive the market volatility and generate steady returns.

Don't hold a lot of cash

Price suggests that investors should avoid holding excessive amounts of cash, as it can significantly hinder gains when the market rises. However, maintaining some cash is still essential for future purchases and to provide protection against market volatility.He recommends that investors allocate around two-thirds of their portfolio to value stocks, with the remaining one-third dedicated to special situation instruments such as arbitrage and distressed securities, alongside a small portion in cash.

All cheap stocks are not 'buy ideas'

Price emphasizes that investors should only purchase a stock if there is a compelling reason to believe that its true value exceeds its current market price.He advises investors to conduct in-depth research to identify companies with strong potential that are undervalued. However, Price cautions that not every inexpensive stock is a good buying opportunity. Investors should follow a disciplined research process to ensure they are selecting the right companies to invest in.

Don't follow the herd

Price advises investors not to focus too much on short-term market movements, noting that 'Mr. Market' isn't always rational.He explains that the market's unpredictable nature can sometimes offer stocks at a discount or overpay for them. Investors should resist the temptation to follow the herd and instead focus on opportunities that others may be overlooking. "Never, never pay attention to what the market is doing... Stay away from the crowd," Price said in an interview.

Think like a business owner

Price emphasizes that to improve as an investor, one must adopt the mindset of a business owner. Investors should view buying shares as acquiring a partial ownership stake in a business.He warns that if an investor sees a share as merely a piece of paper that people trade back and forth, they are setting themselves up for trouble in their investment journey.

Be contrarian

Price advises that to achieve strong investment returns, investors should occasionally take contrarian positions and be correct in their contrarian views. He suggests looking for mispriced opportunities, which are often found in areas with limited investor attention.He emphasizes the importance of original work and thorough primary research to uncover value stocks before making investment decisions.

Don't get lost in spreadsheets

Price argues that extrapolating past data into the future is a common but flawed approach often used by consultants and analysts. He warns that this method, while seemingly logical to some investors, can be risky because complex adaptive systems produce changes that are not easily predicted based on historical data alone.

Don't let emotions get better of you

Price notes that a common mistake among investors is letting emotions drive their decisions, particularly by clinging to losing investments out of reluctance to accept losses. He points out that this tendency can lead to larger losses over time. According to Price, "The worst mistake investors make is taking their profits too soon, and their losses too long."

Take advantage of falling prices

Price believes that the optimal time to start investing is during market downturns. While typical investors might panic and sell in such conditions, value investors view falling prices as opportunities, especially when they have cash on hand to capitalize on the drop.

Follow value investing principles

Investors who adhere to value investing principles can avoid the pitfalls of market bubbles. Value investing excels during market declines because it focuses on purchasing stocks based on their intrinsic value, rather than being swayed by market trends or inflated prices.

Make good judgments

Price observes that while many investors may be intelligent, good judgment is crucial and is often developed through experience with market fluctuations. He emphasizes that intelligence alone, without proper judgment and temperament, isn't enough to make someone a successful investor.Price also warns that excessive intelligence can be problematic, as it might lead investors to overestimate their ability to predict unpredictable events, potentially leading to greater challenges.(Disclaimer: This article is based on various interviews of Michael Price.)