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Eros Now has responded to the backlash over the AI-generated alternate ending of ‘Raanjhanaa’, calling it a ‘lawful reinterpretation’ of its intellectual property. The studio asserts it holds full financial and creative rights to the film and denies allegations by director Aanand L Rai regarding financial investment or narrative violation. The original version of the film remains available to stream, while the AI-assisted cut is presented as an optional creative variation.