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Gwyneth Paltrow has unexpectedly stepped into the tech spotlight as the temporary face of AI startup Astronomer, sparking a mix of praise and confusion online. In a deadpan, spoof-style video, Paltrow jokingly addressed the public on behalf of the company, just days after its former CEO went viral in a kiss cam scandal with the firm’s HR head. While she skillfully avoided the controversy, her smirking delivery became the center of internet debate. Some hailed it as brilliant PR timing, while others dismissed it as classic “Hollywood smoke and mirrors.” The internet remains divided, was this a clever crisis fix or a flashy distraction?