Instamart sheds Swiggy branding in bid for standalone identity

Instamart, a quick commerce platform, is distancing itself from the Swiggy branding to establish its own independent identity, following a similar move by Zomato. This strategic shift reflects Instamart’s growth beyond groceries and food delivery, aiming to become a standalone brand with its own loyal user base. The new logo incorporates Swiggy’s ‘S-Pin’ as a nod to its origins.