Every swipe, every review and every vote tells the story of how India shops beauty today. The third edition of the Nykaa Best in Beauty (NBiB) Awards brings that story to life, distilling the choices, aspirations and evolving preferences of millions of beauty consumers into India's definitive beauty benchmark. More than an annual awards programme, NBiB has grown into one of India's largest consumer-led beauty awards, offering a definitive pulse on what India is buying, loving and trusting.

Nykaa Best in Beauty Awards 2026

With over 3.2 million votes cast across 60 award categories and 316 nominees spanning makeup, skincare, haircare, fragrance, wellness, personal care, bath & body, gifting, and beauty tools, this year's edition showcased the remarkable breadth and diversity of India's beauty landscape. The final winners were determined through a combination of consumer participation and evaluation by an esteemed jury, creating a benchmark where consumer conviction meets industry expertise.

Catch all the winners here: Winners

This year's winners paint a compelling picture of a beauty industry being reshaped by increasingly informed, ingredient-conscious and globally connected consumers. Performance-backed efficacy is redefining purchase decisions, prestige beauty continues its upward trajectory, and homegrown innovators are earning their place alongside global icons. From Best Homegrown Beauty Brand and Cult Classic to Iconic New Launch of the Year, New & Now, and Brand Campaign of the Year, this year's honours reflect the ideas, innovations and cultural moments that resonated most with India's beauty consumers.

The panel featured Anchit Nayar, Executive Director & CEO, Nykaa Beauty; Nykaa's brand icon Sharvari; make-up & hair artist- Elton Fernandez; make-up artist, educator and founder of Mokae Beauty-Sandhya Shekhar; hair expert- Hiral Bhatia; dermatologist- Dr. Aanchal Panth (MBBS, MD); founder of NAKED Coffee and luxury content creator- Radhika Seth; creator- Ankush Bahuguna; beauty creator- Tarini Peshawaria; and Nandini Bhalla, Editor at The Word Magazine.

Commenting on the awards, Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said, "The Nykaa Best in Beauty Awards have evolved into more than an annual celebration of product excellence. It reflects the changing aspirations of India's beauty consumers and the innovations redefining the industry. This year's winners show that consumers are rewarding efficacy, authenticity and innovation in equal measure, while homegrown and global brands continue to raise the bar together. We're proud that NBIB has become a platform where millions of consumers and industry experts collectively define the benchmark for beauty excellence in India."

What the winners reveal about the next wave in Indian beauty:

  • Efficacy is the new beauty standard: Maybelline's Instant Age Rewind Concealer, Sky High Mascara, CeraVe Moisturizing Cream, and Cetaphil Gentle Skin Cleanser prove consumers are choosing products that consistently deliver results over fleeting trends.

  • K-Beauty continues to dominate: Korean beauty brands emerged as standout winners across multiple categories, with Beauty of Joseon, LANEIGE, COSRX, TIRTIR, and Dr. Althea taking home multiple awards, reinforcing K-Beauty's growing influence across both skincare and makeup.

  • Healthy skin leads every routine: Barrier-care favourites from CeraVe, La Roche-Posay, TONYMOLY, and Dot & Key reflect the growing focus on ingredient-led, skin-first beauty.

  • Homegrown brands are rewriting the rules of beauty: Kay beauty, Maison Moi, Foxtale, WishCare, and indē wild continue to win alongside global beauty icons, showcasing the strength of Indian innovation.

  • Hybrid beauty is redefining makeup: L'Oréal Paris Infallible Tinted Serum Foundation, Smashbox Halo Healthy Glow Tinted Moisturizer, NYX, and e.l.f. Halo Glow Liquid Filter highlight the growing demand for makeup that works like skincare.

  • Luxury beauty is becoming increasingly mainstream: From Charlotte Tilbury and NARS to Yves Saint Laurent, Estée Lauder, CHANEL, Paco Rabanne, Carolina Herrera, Dyson, and Jo Malone London, consumers are increasingly investing in premium beauty experiences.

Discover the complete list of winners on nykaa.com, from breakthrough launches and cult favourites to timeless icons, and shop the products that have earned India's highest vote of confidence.

With a community of over 60 million consumers, a curated assortment spanning 4,000+ brands and 3 lakh+ products, Nykaa continues to shape how India discovers, experiences and shops beauty. The Nykaa Best in Beauty Awards have become an annual barometer of India's beauty evolution, capturing not only the products that are loved by consumers, but the ideas and innovations that will define tomorrow.

Explore the full list of winning products and celebrate your favourites and discover some new ones! All award-winning products are available for purchase on Nykaa.com, ensuring that everyone can enjoy the best in beauty as recognized by the most discerning judges & beauty aficionados themselves!

Nykaa Cosmetics Whipped Blush Pot

Pixi By Petra On The Glow Blush Ruby

Maybelline Instant Age Rewind Concealer

Lakmē 9 to 5 Eyeconic Liquid Eyeliner - Intense Black

L'Oréal Paris Infallible Tinted Serum Foundation

NARS Natural Radiant Longwear Foundation

Charlotte Tilbury Airbrush Flawless Foundation

e.l.f. Cosmetics Halo Glow Liquid Filter

Renee Cosmetics Midnight Kohl Kajal

Yves Saint Laurent Loveshine Candy Glaze

Benefit Cosmetics Lip & Cheek Tint

ETUDE Dear Darling Water Gel Lip and Cheek Tint Lipstick

Kay Beauty Hydra Creme Lipstick

M.A.C MACximal Mini Matte Lipstick

Charlotte Tilbury Matte Revolution - Pillow Talk Medium

Maybelline New York Super Stay Vinyl Ink Liquid Lipstick

Maybelline New York Sky High Mascara

Nykaa Cosmetics Creme Nail Enamel

e.l.f. Cosmetics Power Grip Primer

Kay Beauty Setting Loose Powder

Charlotte Tilbury Airbrush Flawless Finish - Medium

L'Oréal Paris Infallible Setting Spray

Smashbox Halo Healthy Glow All-In-One Tinted Moisturizer

TIRTIR Mask Fit Red Mini Cushion Foundation

NYX Professional Makeup Lip I.V. Gloss Stain

Estée Lauder Revitalizing Supreme+ Youth Power Creme Moisturizer

Beauty of Joseon Revive Eye Serum

LANEIGE Lip Glowy Balm - Berry

Bioderma Micellar Water Sensibio H2O

Foxtale De-Tan Skin Radiance Mask

Clinique Moisture Surge 100h Moisturizer

CeraVe Moisturizer Cream For Dry Skin

Neutrogena Hydro Boost Light Face Moisturizer

LANEIGE Bouncy And Firm Sleeping Mask

Estée Lauder Advanced Night Repair Serum

Eucerin Anti-Pigment Dual Serum

COSRX Advanced Snail Mucin 96 Power Essence

Beauty of Joseon Relief Sunscreen Rice + Probiotics

Dot & Key Vitamin C + E Super Bright Sunscreen

The Ordinary Glycolic Acid Exfoliating Toner

TONYMOLY Wonder Ceramide Mochi Toner

Celimax The Vita-A Retinal Shot Tightening Booster

Dr.Althea 345 Relief Cream

La Roche-Posay Cicaplast Baume

WishCare Hair Growth Serum Concentrate

Dove Peptide Bond Strength Hair Treatment Mask

L'Oréal Paris Glycolic Gloss Conditioner

indē wild Champi Hair Oil

Streax Professional Argan Secrets Hair Colour & Developer

Moxie Beauty On The Fly Hair Finishing Stick

L'Oréal Professionnel Hair Growth Serum

Dyson Airwrap I.D. Multi Styler & Dryer

Carolina Herrera Good Girl Eau De Parfum

Yves Saint Laurent MYSLF Eau De Parfum

Sol de Janeiro Cheirosa 62 Perfume Mist

Victoria's Secret Bombshell Eau De Parfum

Chemist At Play Exfoliating Body Wash

Plum BodyLovin Vanilla Caramello Lotion

Dove Exfoliating Body Polish - Pomegranate Seeds And Shea Butter

Be Bodywise 4% AHA BHA Underarm Roll

Minimalist 10% Niacinamide Face Serum

Paco Rabanne 1 Million Elixir Parfum Intense

Wellbeing Nutrition Slow Multivitamin + Omega 3

Most Loved Gifting Brand (Luxury)

Jo Malone London Peony & Blush Suede

Nykaa Wanderlust French Lavender Getaway Gift Set

Iconic New Launch of the Year (Brand)

Iconic New Launch of the Year (Product)

Nykaa Cosmetics Matte to Last Lipstick

M.A.C Studio Fix Fluid Foundation

New and Now (Product).

Nexxus Promend Oil Resurrection Hair Serum

LoveChild Masaba Skip Everything Blurring Serum Skin Tint SPF 20

Brand Campaign of the Year

L'Oréal Paris - Cannes Film Festival