Rapido enters food delivery: Unlikely to dent duopoly, say brokerages

Rapido’s entry into Bengaluru’s food delivery market, challenging Zomato and Swiggy with flat fees, faces skepticism from brokerages. Analysts cite operational complexities, capital intensity, and customer experience as significant hurdles. While Rapido leverages its rider base, concerns remain about delivery experience and the incumbents’ established logistics and partnerships, limiting potential disruption.