TV show 'Jane Anjane Hum Mile' producer and writer Sonal Kakkad and Goldie Behl have decided to address hidden practices in society. Their show is based on the Atta-Sata custom, which is a type of exchange marriage. In a recent conversation with Dainik Bhaskar, Sonal shared her thoughts on changing trends in TV shows, the impact of OTT, and evolving audience preferences. Why did you decide to show the Atta-Sata tradition in the show? About this, Sonal says, 'Atta-Sata is a tradition where a brother and sister are married into the same family. I found this concept interesting because it has emotions, family values and realistic elements. The show's lead characters – Reet and Raghav agree to this marriage for their younger siblings, but then how their own story changes will be interesting to watch.' According to Sonal, OTT platforms have significantly transformed audience preferences and TV show dynamics. Modern viewers now gravitate towards complex, multi-dimensional narratives rather than simple, light-hearted stories. This shift has prompted creators to develop shows with deeper storylines and unexpected twists. Additionally, decreased attention spans mean shows must captivate audiences immediately or risk being abandoned. Today's viewers have higher expectations, demanding fresh and innovative content across scripts, characters, and storytelling approaches. This new landscape has made it challenging for TV shows to maintain long-term success.Original Article