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In a rare and refreshing promotional move, actors Vinay Pathak and Inaamulhaq took to the streets to sell tickets for their upcoming film Chidiya. Eschewing traditional press events, the duo directly interacted with the public, explaining the film’s theme and inviting viewers to support meaningful cinema. The initiative not only created buzz but also reflected the grounded nature of the film, which explores nuanced human stories. Such grassroots efforts highlight the actors’ belief in the project and the growing trend of personal, low-budget promotions in the indie film space. Chidiya is set to release soon in select theatres.