Why Tata Motors didn’t rebrand ‘Harrier’ EV: Company eyes 50% EV share

Tata Passenger Electric Mobility has launched the Harrier EV, expanding its EV lineup to six models. The Harrier EV targets tech-savvy professionals seeking enhanced performance and premium features in the growing large SUV segment. It boasts 500 Nm of torque, all-wheel drive, and advanced technology like a Samsung Neo QLED screen, aiming for a 50% EV market share.