Amul is a premier Indian dairy cooperative brand based in Anand, Gujarat, while Mother Dairy commands big business in Delhi NCR.
Dairy companies Amul and Mother Dairy have hiked the retail price of fresh milk by Rs 2 per litre across India, blaming an increase in “cost of operation and production of milk”.
Gujarat Cooperative Milk Marketing Federation (GCMMF), one of the leading suppliers of milk in India that markets under the Amul brand, made its decision known on Wednesday and said the price hike will be effective May 14, news agency PTI reported.
Amul is a premier Indian dairy cooperative brand based in Anand, Gujarat. The increase translates to about 2.5-3.5 per cent per litre, which is lower than the average food inflation, it added.
“The price hike is being done due to an increase in the overall cost of operation and production of milk. There is a substantial increase in the cost of cattle feed, milk packaging film and fuel during the year,” GCMMF said.
The cooperative said its member unions have also increased farmers’ procurement price by Rs 30 per kg of fat, which is a 3.7 per cent increase over May 2025.
Mother Dairy, which had last revised the price in April, 2025, said a hike was “necessitated in view of the sustained increase in farmer procurement prices, of around 6 per cent over the past one year, despite continued efforts to limit the impact on consumers,” it said.
Mother Dairy said this price revision will lead to only a partial pass through of increased costs and is aimed at “maintaining a fair balance between farmer welfare and consumer interests”.
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The company sells around 35 lakh litres of milk per day in the Delhi-NCR market and said it passes on nearly 75-80 per cent of the money it makes from selling milk to farmers.
(With inputs from PTI)
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